Our mission is to improve early detection for breast cancer worldwide through creative and empowering education. As of 2020, we have reached 1 billion people online because our #knowyourlemons campaign is something people love to look at and share. We have helped women discover the change on their breast was a potential symptom and helped save their life with that powerful knowledge.

Our vision is a world where women and men feel empowered with knowledge and confidence to report breast changes and participate when screening is available. These two actions will improve breast health and reduce deaths from the disease.